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HomeStrategyStrategic PlanningMaking shopping easier for today's family

Making shopping easier for today’s family

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have to pay the closest attention to what their customers want and ensure that this is delivered, every day, to a consistently high standard. Safeway 2000 – the rationale for change By 1993, however, new planning restrictions imposed by the Government were making it much more difficult for all the large supermarket chains to go on expanding their sales simply by opening…

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