This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world. Organisations today operate within an environment of change. As this environment is so dynamic, it is crucial for organisations to constantly ‘reinvent themselves.’ The biologist Brian Goodwin drew a parallel with the natural world when he said of organisms – “what you do not want to do is to get stuck in one particular state of order.” It is important, therefore,…

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