Building a global telecommunications business
A Nokia case study

Page 1: Introduction

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and short wave radio transmission, to the modern era of mass instant global telecommunications patterns. Telecommunication is the science of communication by telephony, radio, television and computer networks. One of the most significant...
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Page 2: Business focus

Nokia concentrates on the key growth areas of wireline/wireless telecommunications. The Group runs global R&D programs on audiovisual signal/data processing and communications, third-generation wireless systems as well as integrated, multi-service network solutions. A pioneer in mobile telephony, Nokia is the world’s second largest manufacturer of mobile phones and a leading supplier...
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Page 3: Developing a global business

As the mobile telephone networks opened, Nokia faced competition from well-known international rivals jumping into the Nordic market in Nokia’s own backyard. With this directly challenging situation, the company soon learned what it would need to succeed in a global telecommunications industry. Whereas in some industries organisations focus upon domestic markets within limited geographical...
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Page 4: Competitive advantage

As broadband systems become more popular, the share of data in all network traffic will increase. New product possibilities include the Internet whose rapid expansion is stunning the world. The Internet will generate a new demand for broadband services, thereby offering new challenges, as well as business potential, to Nokia. The highly entangled Internet web-sites provide neither sure access to...
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Page 5: Using values to drive business

At the heart of any successful organisation is a value system that drives the organisation forward. As an international company, Nokia needs to recognise and value the diversity of its individual employees and its operating units. However, it also needs to generate a shared vision within the Group. The Nokia values, common to all its divisions whatever the country, are those of: Customer...
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Page 6: Conclusion

Nokia has created a set of values which enables the organisation to adapt to the rapidly changing environment of telecommunications. Although the future of telecommunications cannot be predicted accurately, an organisation which clearly understands its market and its product, with a confident and flexible work force, will be in a very strong position to change with its environment and shape the...
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