Staying ahead - embracing new technologies in a new digital world
A Polestar Group case study

Page 1: Introduction

Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are far clearer and better defined ('cleaner' than ever before. This case study looks at how one company in particular has responded to the opportunities presented by new digital technology. Polestar is Europe's leading independent printing company and is Number...
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Page 2: Marketing orientation

In today's marketplace, the most successful organisations are those that understand their customers' requirements best and make sure that their expectations are met. This approach to doing business is known as market orientation. It contrasts with the production orientation that characterised many firms within the UK economy up until the late 1970s. In those days, many small printers faced...
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Page 3: The importance of Research and Development

Research and Development (R&D) is a key element of many organisations and, when well planned and used, enables a business to generate increased wealth over a period of time. For a company like Polestar, research involves investigating all the latest technologies that are relevant to the printing industry. Development is the process of trialling and applying relevant technologies. R&D...
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Page 4: Specialisation

As a firm's market grows, it can take increased advantage of specialisation. Specialisation involves using dedicated equipment and a high quality labour force in ways that concentrate the firm's efforts on those areas in which it excels. Because it is a market leader, Polestar is able to invest in state-of-the-art specialist technology, giving customers the quality and service that they require...
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Page 5: Training and development

Training is the process of building up the skills, knowledge and capabilities of employees so that they can better help the organisation to achieve its objectives. Development involves finding out the needs and aspirations of employees in order to better enable them to develop themselves within an organisation. Training focuses on the objectives of the organisation. Development focuses on the...
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Page 6: Conclusion

Digital imaging is having an enormous impact. The images that we have come to expect in magazines, brochures and packaging as well as on our television screens are far more precise and clear than in the past and many of the articles we read cover events that have only just occurred. In the future they are likely to improve still further. Leading business organisations - magazine publishers...
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Related: Polestar Group
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