Engaging with stakeholders
A Primark case study

Page 1: Introduction

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The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect fashionable clothing at affordable prices. As a result many clothing retailers, including Primark, source clothes from countries like China, Bangladesh, India and Vietnam where materials and labour costs are lower...
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Page 2: What is a stakeholder?

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[audio=https://download.businesscasestudies.co.uk/player.php?f=cHJpbWFyay9tcDMvMTYvcGFnZS0yLm1wMw==&titles=What is a stakeholder?]

 All businesses depend on a variety of stakeholders. Some stakeholders are internal to the business, such as a company’s employees. Other stakeholders are external to the business, such as suppliers, customers, trade unions, civil society groups, shareholders and the communities in which the business operates. Shareholders and stakeholders It is important to understand the...
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Page 3: Trade unions and civil society groups

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[audio=https://download.businesscasestudies.co.uk/player.php?f=cHJpbWFyay9tcDMvMTYvcGFnZS0zLm1wMw==&titles=Trade unions and civil society groups]

Primark works with a variety of civil society groups and trade unions around the world. These organisations share a common goal of protecting the rights of workers. Primark uses many different methods to engage with these groups. Predominantly Primark’s engagement involves listening to the different perspectives of the people involved, learning about the issues that these groups face and...
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Page 4: Workers and communities

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[audio=https://download.businesscasestudies.co.uk/player.php?f=cHJpbWFyay9tcDMvMTYvcGFnZS00Lm1wMw==&titles=Workers and communities]

Primark sources its products from countries like China and India, which are world leaders in garment manufacture. Workers in these countries can often be the most vulnerable part of the supply chain. Engaging with workers and the communities in these countries is therefore a crucial part of Primark’s ethical practice. Primark’s work with workers and the communities often involves...
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Page 5: Customers and shareholders

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Without customers retail businesses cannot exist. All businesses must understand and respond to the needs of their customers. Primark’s key strength is providing fashion-conscious consumers with affordable fashion. Unlike many high street brands, Primark does not have a large advertising and marketing budget. Instead it relies on customers to talk about its products and its...
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Page 6: Conclusion

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Acting ethically involves making the right choices – doing the right thing. Primark seeks to adhere to its values by taking care of its employees, being a good neighbour, maintaining ethical relationships and respecting human rights. By engaging with its many stakeholders, including factory owners and workers in countries that specialise in the production of fashion garments, it ensures that...
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