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Home Operations Customer service Building an airline through brand values (PDF)

Building an airline through brand values (PDF)

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SKU: tt100-pdf-304-681-3 Categories: ,

Description

Building an airline through brand values in full in PDF format taken from edition 3 of Business Case Studies.

This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision.

Read the case study online here

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