In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...

Introduction As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...

Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So: Where has your...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...

 Introduction It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...

Introduction When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

The owners of a company are called shareholders, because they each own parts - or shares - of an organisation, which provide them with...

Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...

Business can’t exist without customers. And customers need constant care if they are to continue working with your business. Making and keeping customers are always...