Home Operations New product development Design as a differentiator (PDF)

Design as a differentiator (PDF)


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Design as a differentiator in full in PDF format taken from edition 5 of Business Case Studies.

This case study focuses on Philips and how a competitive edge can be built through design. The Philips-Alessi Line was the creation of a new set of products designed to ‘re-humanise the kitchen’.

Read the case study online here

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