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Home Marketing Market Research Discovering customer needs through research (PDF)
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Discovering customer needs through research (PDF)

Discovering customer needs through research in full in PDF format taken from edition 15 of Business Case Studies.

The case study shows how market research enabled Barclays to improve its student account offer.

Read the case study online here

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Discovering customer needs through research in full in PDF format taken from edition 15 of Business Case Studies.

The case study shows how market research enabled Barclays to improve its student account offer.

Read the case study online here

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