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Home Marketing Market research How market research supports the new product development process (PDF)

How market research supports the new product development process (PDF)

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SKU: tt100-pdf-68-276-12 Categories: ,

Description

How market research supports the new product development process in full in PDF format taken from edition 12 of Business Case Studies.

This case study describes the stages of market research which contribute to successful new product development and launch.

Read the case study online here

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