Market Research - Business Case Studies

Consumer focused product development (PDF)

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Discovering customer needs through research (MP3)

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Discovering customer needs through research (PDF)

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How market research helps Portakabin to remain at the cutting edge (PDF)

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How market research supports the new product development process (PDF)

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Market research and consumer protection (MP3)

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Market research and consumer protection (PDF)

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Meeting customer needs - Young Savers (PDF)

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New products from market research (MP3)

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New products from market research (PDF)

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Providing a customer-centric service (MP3)

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Providing a customer-centric service (PDF)

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Using market research to develop a product range (PDF)

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Using market research to improve consumer focus (PDF)

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Using market research to relaunch a brand (MP3)

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Using market research to relaunch a brand (PDF)

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Using market research to support decision making (MP3)

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Using market research to support decision making (PDF)

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Market Research Downloads

eBook Topic Collections

The Environment Collection Business Case Studies eBook

The Finance Collection Business Case Studies eBook

The Marketing Collection Business Case Studies eBook

The Operations Collection Business Case Studies eBook

The People Collection Business Case Studies eBook

The Strategy Collection Business Case Studies eBook

eBook Complete Collections

The Complete Collection Business Case Studies eBook

The Editions Collection Business Case Studies eBook