Home Marketing Market research Meeting customer needs – Young Savers (PDF)

Meeting customer needs - Young Savers (PDF)

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Meeting customer needs - Young Savers in full in PDF format taken from edition 8 of Business Case Studies.

This case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.

Read the case study online here


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