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Home Marketing Market research Using market research to support decision making (PDF)

Using market research to support decision making (PDF)

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SKU: tt100-pdf-166-500-17 Categories: ,

Description

Using market research to support decision making in full in PDF format taken from edition 17 of Business Case Studies.

This case study focuses on how JD (part of JD Sports Fashion PLC), the UK's leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.

Read the case study online here

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