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Home Marketing Customer focus Meeting customer needs for competitive advantage (PDF)

Meeting customer needs for competitive advantage (PDF)

£3.99

100 in stock

SKU: tt100-pdf-35-127-9 Category:

Description

Meeting customer needs for competitive advantage in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • define the term competitive advantage
  • understand the importance of differentiation as a competitive strategy
  • distinguish between private and public sector customers.

Read the case study online here