Meeting customers' needs in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- identify how the business maintains sustained financial growth through acquisition and development of the existing business
- understand how a customer service programme can help to improve performance and ensure long term financial stability
- explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.
Read the case study online here