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Home Marketing The Marketing Mix Meeting customers’ needs through the Internet (PDF)
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Meeting customers' needs through the Internet (PDF)

Meeting customers' needs through the Internet in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to

  • identify key elements involved in setting up a commercial website
  • explain how using electronic media helps organisations to meet customer needs
  • understand how the Internet can be used to support customers.

Read the case study online here

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This license is for single use only. It may not be distributed to any other person, nor used for teaching with groups of more than one student. The resource may not be shared with any other person in any way. If you wish to use this resource with more than one student you will need to buy a copy for each student or subscribe to the academic subscription.

Meeting customers' needs through the Internet in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to

  • identify key elements involved in setting up a commercial website
  • explain how using electronic media helps organisations to meet customer needs
  • understand how the Internet can be used to support customers.

Read the case study online here

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