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Meeting customers' needs through the Internet (PDF)

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Meeting customers' needs through the Internet in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to

  • identify key elements involved in setting up a commercial website
  • explain how using electronic media helps organisations to meet customer needs
  • understand how the Internet can be used to support customers.

Read the case study online here


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