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Home Marketing Product launch Re-launching a product (PDF)

Re-launching a product (PDF)

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SKU: tt100-pdf-208-544-6 Categories: ,

Description

Re-launching a product in full in PDF format taken from edition 6 of Business Case Studies.

This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole.

Read the case study online here

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