Home Marketing Product launch Re-launching a product (PDF)

Re-launching a product (PDF)


SKU: tt100-pdf-208-544-6 Categories: ,


Re-launching a product in full in PDF format taken from edition 6 of Business Case Studies.

This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole.

Read the case study online here

Additional information

Choose your licence


Select your currency
GBP Pound sterling
EUR Euro