Product launch
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Bringing an innovative product to market: Assure® (MP3)
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Bringing an innovative product to market: Assure® (PDF)
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Building a photographic system around the user (PDF)
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Creating a redical new pension (PDF)
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Developing a uniform global marketing presence (PDF)
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Developing the new products (PDF)
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Getting the right message across – the re-launch of Mars (PDF)
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Growing a brand through portfolio management (PDF)
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Launching a new cinema (PDF)
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Launching a new product range (PDF)
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No 7 – the relaunch of a brand (PDF)
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Partnership in action (PDF)
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