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Home Marketing Product launch Bringing an innovative product to market: Assure® (PDF)

Bringing an innovative product to market: Assure® (PDF)

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SKU: tt100-pdf-56-183-10 Categories: ,

Description

Bringing an innovative product to market: Assure® in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain the innovative nature of Assure by Corus
  • outline the significance of testing in a research and development process
  • apply the Ansoff Matrix to Corus Colors development strategy.

 

Read the case study online here

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