Securing customers' interests through mutual ownership (PDF)
Securing customers' interests through mutual ownership in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- understand that all businesses have ownership and management structures
- understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision
- appreciate how mutuality can provide mutual organisations with competitive advantage.
Read the case study online here