Description
Superbrand sponsorship in full in PDF format taken from edition 8 of Business Case Studies.
This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.
Read the case study online here
