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Superbrand sponsorship (PDF)

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Superbrand sponsorship in full in PDF format taken from edition 8 of Business Case Studies.

This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.

Read the case study online here

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