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Marketing Case Studies

Using promotional strategies to connect with stakeholders

Case Studies
Young people leaving compulsory schooling must be motivated to continue learning and gain useful work skills. It is a big problem in all areas...

Strategy competitive advantage and the promotional mix

Case Studies
Mission and market A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...

People Case Studies

Developing an effective organisational structure

Case Studies
Introduction Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture throughinnovative research and technology. Its purpose is 'bringing plant potential to...

Motivation within an innovative work environment

Case Studies
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...

Finance Case Studies

Controlling cash flow for business growth

Case Studies
 Introduction CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Costing aircraft components

Case Studies
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Operation Case Studies

The importance of quality in creating competitive advantage

Case Studies
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...

Integrated information systems seeing the whole picture

Case Studies
Introduction An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

Strategy Case Studies

Pursuing a growth strategy

Case Studies
Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of the shares in the business....

Delivering the mission statement

Case Studies
The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

External Environment Case Studies

Responding to a changing marketing environment

Case Studies
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

Constructing the future

Case Studies
Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...

From The Business Blog

5 Ways Your Fleet Can Save Money

Blog
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...

Why Timely Communication to Customers Matters for Business

Blog
Business can’t exist without customers. And customers need constant care if they are to continue working with your business. Making and keeping customers are always...

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