Acas and effective workplaces
This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.
Creating a corporate social responsibility strategy
This case study helps students understand strategies for meeting stakeholders' needs.
Working for sustainable development in primary industry
This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.
The recruitment, selection and training of people at Arcadia
This case study helps students understand recruitment, selection, training and development.
Meeting stakeholder needs through community involvement
This case study helps students understand how companies meet their stakeholders’ needs through community involvement.
Achieving betters Public Services - The work of the Audit Commission
This case study helps students understand how training and development can improve service.
Calculating the risks in making investment decisions
This case study helps students understand investment appraisal and decision making.
Supporting agriculture to create sustainable development
This case study helps students understand why a sustainable supply chain is important for manufacturers.
Quality through standards
This case study helps students understand the importance of quality and how standards help organisations deliver quality.
Financial statements and reporting
This case study helps students understand the process of setting, reporting and evaluating financial performance.
Using promotional strategies to connect with stakeholders
This case study helps students understand how organisations promote with customers and communicate with other stakeholders.
Continuous improvement - the Corus way
This case study helps students understand how companies train, develop and communicate with staff to deliver continuous improvement.
Meeting and exceeding consumer protection laws to drive competitive advantage
This case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive marketplaces.
Motivation: how Egg unleashes the power of people
This case study helps students understand how companies motivate their staff, recognising how individual employee's needs are different.
Developing vision and values to build a market strategy
This case study helps students understand how companies develop and communicate their vision and values to improve performance.
Strategic planning - responding to external influences
This case study helps students understand how effective planning is developed by understanding changes in the external environment.
Sponsorship and the marketing mix
This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.
Integration in the public sector - HMRC
This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions.
Identifying and creating new markets - a new strategy for a global leader
This case study helps students understand how companies grow by creating new markets and products.
Using promotion to boost sales and brand value
This case study helps students understand how companies promote above and below-the-line.
The vital role of sales at Kraft Foods UK
This case study helps students understand how the scales and marketing functions work together.
Planning and the business cycle
This case study helps students understand the business cycle and how companies manage risk and investment by understanding the external environment.
The marketing process
This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.
Respecting stakeholder values
This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.
Creating the right marketing mix
This case study helps students understand the marketing mix including product, price, place and promotion.
Nutrition, Health & Wellness - New product development at Nestle
This case study helps students understand how companies research, develop and launch new products.
The importance of entrepreneurship in small businesses
This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.
Segmentation
This case study helps students understand how companies segment the market to meet consumers' needs.
Pursuing a growth strategy
This case study differentiates between Ansoff’s four growth strategies and shows why market research was important to Dixons in choosing strategies.
How a brand promise drives change in a multinational organisation
This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.
The importance of excellent customer service
This case explains the importance of understanding what customers want to improve customer service.
Meeting global and local needs
This case study helps students understand companies by meeting needs across markets.
Health and safety in the workplace
This case explains the role of unions and their work in Health and Safety.
Cause marketing - Vodafone's partnership with The National Autistic Society
This case study helps students understand cause marketing and its role within marketing.
Success through managing quality, safety, customer service and cost
This case study helps students understand operations management – balancing safety, quality, customer service and cost.