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Home eBook Collections eBooks by Edition eBooks - Edition Number Edition 11 Business Case Studies eBook

Edition 11 Business Case Studies eBook

Edition 11 contains 35 unique easy-to-read and accessible case studies, which keep you in the know with the business studies curriculum and the corporate world. The e-book is a useful source whether you’re only just choosing your GSCEs or you’re in the middle of a degree. Inside are a variety of unique case studies that deal with many of the most pressing and important aspects of business, giving you a real insight into continuous improvement, corporate social responsibility, the marketing cycle and many more.

All of the studies were written alongside businesses to ensure you get a no-nonsense learning tool, one that’s great in the classroom, or one you can put on your e-reader to revise at home.
The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online.
The titles of the business studies case studies included in this edition 11 eBook are:
Acas and effective workplaces

This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.

Creating a corporate social responsibility strategy

This case study helps students understand strategies for meeting stakeholders' needs.

Working for sustainable development in primary industry

This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.

The recruitment, selection and training of people at Arcadia

This case study helps students understand recruitment, selection, training and development.

Meeting stakeholder needs through community involvement

This case study helps students understand how companies meet their stakeholders’ needs through community involvement.

Achieving betters Public Services - The work of the Audit Commission

This case study helps students understand how training and development can improve service.

Calculating the risks in making investment decisions

This case study helps students understand investment appraisal and decision making.

Supporting agriculture to create sustainable development

This case study helps students understand why a sustainable supply chain is important for manufacturers.

Quality through standards

This case study helps students understand the importance of quality and how standards help organisations deliver quality.

Financial statements and reporting

This case study helps students understand the process of setting, reporting and evaluating financial performance.

Using promotional strategies to connect with stakeholders

This case study helps students understand how organisations promote with customers and communicate with other stakeholders.

Continuous improvement - the Corus way

This case study helps students understand how companies train, develop and communicate with staff to deliver continuous improvement.

Meeting and exceeding consumer protection laws to drive competitive advantage

This case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive marketplaces.

Motivation: how Egg unleashes the power of people

This case study helps students understand how companies motivate their staff, recognising how individual employee's needs are different.

Developing vision and values to build a market strategy

This case study helps students understand how companies develop and communicate their vision and values to improve performance.

Strategic planning - responding to external influences

This case study helps students understand how effective planning is developed by understanding changes in the external environment.

Sponsorship and the marketing mix

This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.

Integration in the public sector - HMRC

This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions.

Identifying and creating new markets - a new strategy for a global leader

This case study helps students understand how companies grow by creating new markets and products.

Using promotion to boost sales and brand value

This case study helps students understand how companies promote above and below-the-line.

The vital role of sales at Kraft Foods UK

This case study helps students understand how the scales and marketing functions work together.

Planning and the business cycle

This case study helps students understand the business cycle and how companies manage risk and investment by understanding the external environment.

The marketing process

This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.

Respecting stakeholder values

This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.

Creating the right marketing mix

This case study helps students understand the marketing mix including product, price, place and promotion.

Nutrition, Health & Wellness - New product development at Nestle

This case study helps students understand how companies research, develop and launch new products.

The importance of entrepreneurship in small businesses

This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.

Segmentation

This case study helps students understand how companies segment the market to meet consumers' needs.

Pursuing a growth strategy

This case study differentiates between Ansoff’s four growth strategies and shows why market research was important to Dixons in choosing strategies.

How a brand promise drives change in a multinational organisation

This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.

The importance of excellent customer service

This case explains the importance of understanding what customers want to improve customer service.

Meeting global and local needs

This case study helps students understand companies by meeting needs across markets.

Health and safety in the workplace

This case explains the role of unions and their work in Health and Safety.

Cause marketing - Vodafone's partnership with The National Autistic Society

This case study helps students understand cause marketing and its role within marketing.

Success through managing quality, safety, customer service and cost

This case study helps students understand operations management – balancing safety, quality, customer service and cost.

Product Details

Pages: 153
Language: English
Publisher: Business Case Studies (07/06/2012)
ISBN: 978-1-909918-23-8
Number of volumes: 1

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This licence permits you to make the resource available to all students and staff in the subscribing institution, either in digital and/or print form (including photocopying). The resource may be distributed via a secure virtual learning environment, however, it must not be made available on any public or insecure website or other platforms. The resource may not be distributed to other institutions that are members of the same academy chain or similar organisation; each individual institution must have a separate school network licence.

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Read the case studies online, download PDF’s and access lesson plans, worksheets and MP3 audio files for each case study with one of our subscriptions.

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