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Home Marketing Promotion Using promotion to position a brand (PDF)

Using promotion to position a brand (PDF)

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SKU: tt100-pdf-161-455-16 Categories: ,

Description

Using promotion to position a brand in full in PDF format taken from edition 16 of Business Case Studies.

This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.

Read the case study online here

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