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Home Marketing The Marketing Mix Using the marketing mix to drive change (MP3)
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Case Study Audio MP3

Using the marketing mix to drive change (MP3)

Using the marketing mix to drive change in full in audio MP3 format taken from edition 16 of Business Case Studies.

(podcast) This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.

Read the case study this MP3 podcast relates to here

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Using the marketing mix to drive change in full in audio MP3 format taken from edition 16 of Business Case Studies.

(podcast) This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.

Read the case study this MP3 podcast relates to here

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