Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the benefits of healthier living. Governments, keen to ensure that people are looking after their health in order to ease the burden on public health services, are also reinforcing these messages. As a result, many people are taking positive steps to lead healthier lives. They are starting to take appropriate exercise; to find ways of relaxing and to eat a balanced, nutritious…
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Marketing Case Studies
The launch of Sainsbury’s Bank
Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...
Building brand equity at Heinz
Introduction
Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...
People Case Studies
Training and development as a strategy for growth
Introduction
Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...
Using teamwork to build a better workplace
In the business environment nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...
Finance Case Studies
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Operation Case Studies
Client servicing in a customer-focused organisation
Equitable Life Assurance Society Image 1This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has...
Continuous improvement the Corus way
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...
Strategy Case Studies
Stakeholders and corporate community investment
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...
Effective strategies for long term growth
Introduction
Air travel has become a regular part of life for many people, but managing the processes surrounding it is far from simple. During the...
External Environment Case Studies
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
Competing in the global marketplace
The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...
From The Business Blog
New Developments in the Steel Casting Industry
Stainless steel has a wide range of applications in the industrial and consumer industries due to its excellent appealing looks, high strength, and corrosion...
5 Things To Know Before Getting A Commercial Loan
The inability to hurdle financial challenges is one of the primary reasons that businesses shut down. Without proper cash flow management and with restricted...