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Tuesday, April 16, 2024

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HomeMarketingPromotionThe power of love

The power of love

On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon – ‘I love you!’ This was one of the high points of perhaps the most successful advertising campaign in this country in recent years. The success of the campaign rested on…

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