Placeholder canvas
1.3 C
London
Wednesday, December 6, 2023
£0.00

No products in the basket.

HomeBusiness TheoryStrategySetting aims and objectives

Setting aims and objectives

An objective is the end or ends that an organisation is trying to achieve. Typically, objectives will be set at a number of levels, e.g:

SMART

Objectives, wherever possible, should be SMART i.e:

Specific – clear and easy to understand.

Measurable – i.e. able to be quantified.

Achievable – possible to be attained.

Realistic – not ‘pie in the sky’.

Time bound – associated with a specific time period.

Public sector organisations like the Inland Revenue set objectives for service, such as processing customers’ tax returns within a given time period.

Private sector organisations like Kelloggs might set objectives for customer satisfaction, and effectiveness in handling customer orders within a given time period. Visit Kelloggs

Objectives are the ends to be achieved, whereas the strategies or plans are the means to achieve these ends.

Recent Articles