Tag: Marketing Mix

Marketing mix (Price, Place, Promotion, Product)

When marketing their products firms need to create a successful mix of: the right productsold at the right pricein the right placeusing the most suitable promotion. To create the right marketing mix, businesses have...

The marketing mix

The marketing mix is often referred to as the '4 Ps', i.e. product, price, place and promotion. To meet customers' needs a business must develop products to satisfy them, charge the right...

Re-branding a Corporate Image

When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the threshold of forming a major food manufacturing company....

Meeting customers' needs

Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These include: Travis PerkinsTP HireKeylineTP Plumbing and HeatingCCF - Commercial...

Creating strategies that meet customer needs the marketing mix

When marketing their products firms need to create a successful mix of: the right productsold at the right pricein the right placeusing the most suitable promotion. To create the right marketing mix, businesses have...

The extended marketing mix 7ps

The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just...

Marketing mix price place promotion product

When marketing their products firms need to create a successful mix of: the right productsold at the right pricein the right placeusing the most suitable promotion. To create the right marketing mix, businesses have...

Positioning the brand

 Introduction Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets across the globe has accelerated with the result...

Re branding a corporate image

 Introduction When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the threshold of forming a major food manufacturing company....

Innovation in infant nutrition

 Introduction In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products which, more often than not, improve on those...

Leading a revolution in banking

 Introduction Changes in society, markets and economies has intensified the need for most organisations to be more and more innovative with the products that they offer, in order to attract new customers and...

Meeting customers needs

 Introduction Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These include: Travis PerkinsTP HireKeylineTP Plumbing and HeatingCCF - Commercial...

Using new product development to grow a brand

 Kellogg’s and the marketing mix With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods, such as cookies, crackers and frozen waffles. Its...

Re focussing a company's culture and marketing mix

 Changing the culture at Argos A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet essential to ensure the organisation's culture reflects its...

Meeting customers needs in growth markets online gaming

 Development of broadband markets Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment. BT is a business which must generate revenue...
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