Sponsorship and the marketing mix

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This case study looks at Vodafone’s marketing mix and how it uses David Beckham to promote the brand. Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. Introduction Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock…

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