Tag: Marketing Mix

Creating the right marketing mix

 Introduction Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix of: the right product or servicesold in the right...

Entering a new market with a new product

 Introduction Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing customers and potential customers who have so far...

Using the marketing mix in the fashion industry

 Introduction Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is now sold in 35 countries around the world....

The use of the marketing mix in product launch

 Introduction NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown...

Live breathe and wear passion

 Introduction Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four which you, will of course, know by heart....

The marketing mix in the food industry

 Introduction McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip producer in the world with a market share...

Using sports marketing to engage with consumers

 Introduction Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed in one country have become increasingly attractive in...

The use of social media in promotion

What do the words ‘National Trust’ mean to you? Historic houses? Gardens? An organisation that older people join? All of these are accurate, but they reflect only a small part of what...

Planning effective marketing strategies for a target audience

 Introduction Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global public company and is one of the largest...

Creating value through the marketing mix

 Introduction In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers...

Balancing the marketing mix through creative and innovative strategies

 Introduction The Kellogg company was founded in 1898 by W.K. Kellogg and his brother, Dr. John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg created the recipe for Corn Flakes. In 1906,...

The marketing collection

To kick-start the latest weekly feature of our newsletter, we’ll be having a look at The Marketing Collection, available as both an e-book or on CD. The collection combines all three marketing...
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