Tag: Marketing Strategies

Cause marketing Vodafones partnership with the National Autistic Society

Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to Corporate Responsibility (CR). CR involves three aspects: Running a...

Identifying and creating new markets a new strategy for a global leader

Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal computers are driven by Intel microprocessors. By concentrating on...

Marketing strategy for growth

 Introduction Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a prime example of a business that has responded...

Increasing brand awareness through social media communications

Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world. Seen as a British institution, its mission is...
- Advertisement -
- Advertisement -