Tag: Product Launch

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is the anticipation and identification of consumer wants and...

The launch of Sainsbury’s Bank

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing range of financial products. At the same time,...

Partnership in action

Business organisations prosper in proportion to their ability to add value to products. The value which they create is measured in terms of consumer satisfaction. Therefore if you can find out what...

Re generating a mature market

 Introduction Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and finally the product will move towards decline. At...

No 7 the relaunch of a brand

 Introduction When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic activity as competitors introduce rival versions. Marketing involves...

Creating a redical new pension

 Introduction In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there may not be time to save enough to...

Launching a new cinema

 Introduction A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which it operates, as well as the changing needs...

Growing a brand through portfolio management

 Introduction Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a variety of different ways. A brand comprises a...

Successful products successful solutions

This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which are essential to the successful launch of a...

Launching a new product range

 Introduction Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’ needs and compares them with the products which...

Developing a uniform global marketing presence

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line, along with Heinz Tomato Ketchup. These household brands are...

Re launching a product

 Introduction Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can no longer rely on customer loyalty. Moreover, consumers...

Getting the right message across the re launch of mars

 Introduction The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by its wrapper and distinctive taste. Most of them...

Developing new products

Introduction Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into a highly successful, marketable product. Speed to market...

Bringing an innovative product to market assure

Introduction Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the nature of the industry, it may or may...
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