Tag: Product Life Cycle

Maintaining The Competitiveness Of A Global Brand

Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent Distributors. Direct selling involves dealing with customers 'Face-to-face' so...

Re-shaping a well-known brand

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. The youth market is probably the most...

Kit Kat: Revitalising a Brand Leader

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. All products have a life-cycle. It starts...

Injecting new life into the product life cycle

Injecting new life into a brand The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly distinguish the brand from other products. The pack...

Re shaping a well known brand

Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors which affect consumer-buying behaviour. A market-driven organisation needs...

Long term maintenance of a classic brand name

Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity....

Kit kat revitalising a brand leader

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success; they capture public imagination. Often this results from...

An enterprising approach to a marketing re launch

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the general business environment also alter. A successful, enterprising business...

Linking promotional activity to the product life cycle

Introduction Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time, so firms need to develop new products. Market...

Market leadership in the 3g market

Introduction 3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering: 3G is a contemporary development, with phones first being developed...

Extending the product life cycle

Introduction Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as cereal...

The product life cycle and online fashion

Introduction ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town in North London. ASOS.com originally stood for As...

Balancing the product portfolio to satisfy customer demand

Introduction JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser of sportswear and branded fashion. It was founded...
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