Tag: Promotion

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the high street, on the products they use, at...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless opportunities for developing superiority and differentiation. The ideal...

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned with identifying, anticipating and meeting customer needs. Selling...

Promotion

Promotion is a common marketing term, one that attempts to draw attention to product or business in order to gain new customers or to keep existing ones interested. Promotion, however, can be...

Coca cola and sports partnership through competition a coca cola

The importance of image Our image is the way in which others see us. People quickly form opinions about us from the way we dress, walk and talk, from where we live and...

Creating consumer demand for sky tv through sports

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country, millions of people enjoy participating in and watching...

Creating and managing a unique sponsorship

On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women crew of nine in a unique series of...

The power of love

On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon - 'I love you!' This was one of...

The role of pr in changing perceptions

Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to be kept for a long time. Branding is...

The effectiveness of an advertising campaign

Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company realised that its expertise in babies’ skin might...

Improving a leading brand

Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are prone to change and innovation. In recent years...

Transforming the marketplace

The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases. Today, it is widely accessible, providing a broad...

Targeting sponsorship within a specialist market niche

The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed. In recent years, however, the market for financial...

Building the future of english football

The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a product and its own performance is often judged...

Using advertising to connect with consumers

Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement is produced, there is no way of guaranteeing...
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