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The Guide to Business Growth: Outsourcing Sales, an Effective Way to Scale your Tech Company

If you’re struggling to grow your tech business, it might be because you aren’t naturally a sales company. Many businesses just want to take care of what they do best, which usually isn’t sales. Fortunately, hiring an outsourced sales team is an excellent way to take your business to the next level and keep your focus right where it needs to be. 

Plenty of tech companies use outsourced marketing services to handle the sales side of their business. So, if you’re looking for outsourced sales development for software companies or other types of tech businesses, these benefits should convince you to give it a try.

Expand Your Territory

You probably don’t have the resources to reach everyone who could use your product or service. Often, companies are stretched thin when it comes to hiring the right number of people to cover all the territories you could be hitting. You may even have leads that are just sitting there, waiting for follow up, but you don’t have enough people or resources at your disposal.

When you hire an outsourced sales team, you can specify which markets or territories you want to expand into. You won’t be limited by personnel or resources because you’ll be using the outsourcing company’s resources. As part of a long-term strategy, your outsourced sales team will execute a plan that you develop together, and that can mean bringing your product or services to a brand new audience.

Access Technology Without Buying It

Technology changes at such a fast pace that companies can’t always keep up. There are probably plenty of technological advances in marketing that you can’t access because you don’t have the right technology or you haven’t had time to learn the technology. After all, it’s not just about having the right tools to tap into a winning marketing strategy. It’s also about knowing how to use those tools to get the most out of them. 

Outsourcing your sales department will allow you to take advantage of the technology that your outsourcing partner has already mastered. For example, analytics are a huge part of sales these days, but you have to have the technology to give you the data before it can be analyzed and used. Outsourcing sales companies have access to that data and will give you the advantage over your competitors who don’t have as much insight into their customers as you do.

Test Your Product or Service

Testing a new product and service can be a drain on your company’s resources, particularly if you have a very small marketing department. Fortunately, by hiring an outsourced sales team, you can test your product or service as much as you need to before going to market. These teams can find out how your product or service is being received, help establish the right price point, and even determine what the sales cycle for that product or service is going to look like.

You should never rush a product or service to market, but often testing is neglected in favor of hopefully boosting sales with a new offering. But, this can be a huge misstep, especially if you have no idea how your product or service is going to be received. It’s much more efficient to test your product or service with a small segment of your market first so you can tweak it if necessary before rolling it out to the entire market. It’s expensive to launch a product or service only to have it flop.

Lower the Cost of Acquisition

Perhaps the best benefit to hiring an outsourced sales team is that it lowers your cost of acquisition per customer. This is because you won’t have any hiring or training expenses, and you won’t have to invest in new technology either. Your outsourced partner will have the experience necessary to develop a marketing plan that will work for your company so you won’t have to figure it out by trial and error, which can be extremely costly.

Increase Productivity

When your employees aren’t focused on selling your product or service, they can concentrate on what they do best, whether that’s developing software, servicing current customers, or working on new features. They probably weren’t hired to be salespeople, but have had to take on that role at least somewhat to make the business work.

Now, with outsourced marketing services, they can return their attention to their area of expertise and it’s almost guaranteed their production will increase. Not only that, but the outsourced team can bring fresh new ideas to the company, which adds energy and motivation to everyone’s job. Increased sales and boosted productivity? Sounds like a win-win!


Not every tech company has the budget to staff a full sales department. Luckily, you don’t have to. Outsourcing your sales team is an excellent way to sustainably and quickly scale your business.

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