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The Importance of Good Product Images in eCommerce

Photo by Igor Miske on Unsplash

It is true what they say, that a picture speaks more than a thousand words. This is particularly true in the world of eCommerce, where your product images will do most of the talking. When shopping online, probably the first thing your potential customers will come across with, are your product images. That’s why you need to make sure that they are of the highest quality, to ensure that they manage to grab the attention of prospective buyers.

Luckily, nowadays, there are numerous ways you can make your product images truly stand out. And with the help of professionals, such as those from Creativeforce.io, you can easily streamline the entire process, making the most out of your eCommerce efforts.

That being said, there are just some of the reasons why product images play such a huge role in eCommerce.

Good product images spark interest

As simple as that, high-quality images will make both your product and your content more appealing. When looking to purchase products online, customers want to see what the product looks like in the first place. Needless to say, a well-composed product image will provide them with just that. So, make sure that your images:

  • Clearly show the product
  • Emphasize all important details of the product
  • Are generally of high quality and resolution

The more closely your imagery manages to bring your products to customers, the more interested they’ll be to explore them further and ultimately make a purchase.

They boost your SEO

Another important aspect of using high-quality product images is the fact that they can seriously improve your SEO. Just like the customers, search engines also like to “see” what you’re offering and not just 2read” about it. So, by using the right imagery you’ll be able to present your offer more clearly. Not only that, but relevant images will help boost your organic search – and ranking, which will make your ecommerce website more visible to both customers and search engines.

Enhance the quality of your product descriptions

Simply put, product descriptions and product images go hand in hand, and one simply can’t work well without the other. If potential customers can only read about your products, without actually getting the chance to see what they look like, it won’t offer them much value, and vice versa. Additionally, high-quality product descriptions are another key element of eCommerce websites, and you can only make them better and even more efficient by combining them with the right images. Of course, no matter how good your product descriptions are, unless the images are up to par, they won’t really do much for your business.

Help boost sales

In the end, high-quality product images can easily boost your sales. As we’ve already mentioned, online customers will be more likely to go down the sales funnel and make a purchase if they can see the product they’re buying. But having a single image of your product won’t do much good either. Instead, you need to make sure that you present the product from various sides and angles, show it being used, etc. That way you won’t only show your customers the product itself, but you’ll also visually present the value they can expect to get from purchasing it.

All in all, if you’re running an eCommerce store, you need to ensure that you offer your customers a chance to visually inspect your products, just like they would in brick-and-mortar stores. Whenever making a decision on what to spend their hard-earned money, customers like to get familiar with the product they’re purchasing as much as possible, before they actually decide to buy. And by making this step as easy as possible, you’ll ensure that more of them decide to convert, instead of simply moving onto the next store.

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