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What Industries Benefit Most From a Digital Asset Management System?

Image Source: Pexels

Most industries are turning to digital solutions to accomplish previously tedious tasks. Digital collateral, such as images, PDFs, and logos, can be a hassle for several industries to manage. 

Whether you’re a big organization or small business, a Digital Asset Management (DAM) system is the answer you’re looking for. With DAMs, the following industries can place their scattered assets in a system that’s organized, instantly improving productivity and efficiency.

Who Needs Digital Asset Management?

While small businesses can use most systems, large industries need to be a bit pickier with the DAM software they opt into. Enterprise digital asset management systems, like Brandfolder, can handle, organize and load thousands of assets instantly, all with a simple keyword search.

Real Estate and Construction

Real estate and construction are primarily visual industries. From property photos to virtual tours, these businesses heavily rely on pictures, videos, and content templates to attract prospects. Agents and team members need to have access to their content at all times.

However, this can be a challenge for these industries, given the large file sizes and complex data types associated with 3D models. DAM software provides teams with a centralized location for all their digital assets, making it simple for them to distribute sales content.


The technology industry has become more and more competitive, making it necessary for these businesses to engage customers across relevant digital channels. To stand out, their content and team need to be optimized, especially when offices and departments are siloed.

A DAM software solution can break through these silos to create a single source of truth across all departments. Whether your team is sprinkled across the world or separated by walls, anyone can quickly access their content assets and templates, ensuring they stay on brand.

Retail and eCommerce

eCommerce and retail companies need to use high-quality images, demonstrations, and content to build trust in their brand. Anyone who operates in these industries knows that they can’t entice anyone to make a purchase unless they streamline their content creation strategy.

Retailers use digital management asset software to oversee the creating and distribution of their items and brand materials between partners, teams, and departments. If retailers want to ensure they’re consistent across all channels, they should opt into a DAM solution immediately.


Competition in the agency industry is astronomically high, especially when starting out. Agencies need a sure-fire way to stand out as the best partner for their clients, and that can be done with user experience, communication lines, and shorter turnaround times for projects.

Instead of “solving” the problem by spending your money in the wrong places (i.e., hiring one employee specifically for digital asset management), use DAM software. Agencies can use DAM to improve the creative production process between the clients and themselves.


Most businesses look at manufacturing as a necessity because they collaborate exclusively with other companies. Unfortunately, it’s all too common for manufacturing companies to fall flat when it comes to communication, especially when exchanging product images and mock-ups.

With a digital asset management system, the manufacturing industry is better equipped for asset retrieval and distribution. Now, manufacturers can create a large library full of assets that their partners and clients can access at all times, be it by SKU, product ID, or keyword.


It’s difficult to make a non-profit efficient when you have service areas across the globe. That doesn’t mean it’s impossible, but if non-profits continue to manage their marketing material in separate PCs and hard drives, they’re going to have a hard time getting organized.

A DAM will give volunteers, employees, and coordinators access to assets from one central point, making it irreverent where and when non-profit’s operate. Remote teams will be able to find and re-use visuals, content, and media quickly and independently, improving effectiveness.

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