Meeting stakeholder needs through community involvement
An Asda case study

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Page 6: Conclusion

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There are many different ways in which organisations can build customer loyalty. ASDA does not use a cold approach to building relationships with customers using promotions and activities. Instead it has developed a warm method that uses its values by doing positive things in the community.

Market research has been done about customer insight. It has revealed that customers are aware that the company sells products that people like and is very much involved in the community. Such actions are helping ASDA to differentiate and create a distinct image of the organisation in the marketplace.

Asda | Meeting stakeholder needs through community involvement