Growth through investment
A Bibby Line Group case study

Page 1: Introduction

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Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to become a global business. It has also diversified into new business areas, such as financial services and asset management services, as well as logistics. Today, Bibby Line Group employs over 5,000 people in 21 countries. It has a turnover in excess of £1...
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Page 2: Growth as a business strategy

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Choosing the right business strategy can give a company a competitive advantage over its rivals. A strategy is a plan to meet business objectives. These might be to increase profits, to grow the business or even just to survive through a difficult economic period. A strategy needs to set the scope and direction of a company. The scope relates to what products and services the company produces...
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Page 3: Organic growth

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Organic growth is achieved from within a business. It can be from winning new customers, by increasing sales of existing products and services and by introducing new product lines. It can also be achieved by moving into new geographic markets, perhaps by selling more in export markets. Organic growth is often safer than inorganic growth. Once a business has acquired a specialism, such as...
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Page 4: Inorganic growth

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Inorganic growth occurs when a company grows by merging with or acquiring other businesses. Mergers and acquisitions are a much faster way of growing a company than organic growth. The company immediately gains the customers and sales of the acquired businesses, as well as its assets and market position. However, inorganic growth is a more risky strategy than organic growth because it involves...
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Page 5: Measuring growth

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There are many measures that a company can use to measure growth. For example, it can measure it by increased market share, greater volume of sales or larger profit. Bibby Line Group uses several ways of measuring the company's growth. Each of the businesses within Bibby Line Group measures growth in a way that is relevant to the type of business. For example: Bibby Financial Services...
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Page 6: Conclusion

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Growing a business is about taking opportunities when they arise. Historically, Bibby Line Group grew through its expertise in shipping and carrying out international operations. Over time, this business expertise was applied in new contexts and the Group diversified into new products and markets. As a family company, Bibby Line Group has very strong traditions and values. At the heart of these...
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Related: IMI
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