Money markets and more
A Bloomberg case study

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Page 5: Digital developments

Bloomberg Interactive Television (BIT)

Bloomberg 6 Image 5As key developments take place during this digital era on the web, Bloomberg has been at the forefront of the development of interactive television. This allows the consumer to customise the content of their screen to show exactly what they want to see at any one time. The great benefit of using the web is that groups of people can be carefully targeted with the information contained within the Bloomberg web sites. These people can also be reached whenever they want, irrespective of where they are.

BIT is an interactive news application that integrates live and archived video, text-based news stories, financial market data and detailed analysis. It also provides live access to Bloomberg News 24 hours a day. This includes:

  • the top 300 news stories of the day are provided via a live feed to the interactive television site/screen.
  • both live and archived video covering areas such as personal finance, technology and media.
  • the ability for users ton track their own customised portfolio of up to 100 shares and funds. Making use of the Bloomberg Database, the user can access current market data including price, change, % change, open, high and low.

The Internet has become one of the world’s biggest and most popular web sites. The web gives Bloomberg the mass-market audience that is excluded from the typical Bloomberg professional market.

Aside from content and audience, the web makes the transmission of software upgrades and installation of new sites a faster and leaner process. Via the web, Bloomberg has the ability to distribute live and uninterrupted video, giving the ability to use the portfolio of web sites as the latest vehicle for distributing television. And because of the web, data can be collected more efficiently than ever before.

Far from being a competitor to Bloomberg’s core business, the web is a fabulous complement and conduit to Bloomberg continuing to expand its businesses.

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