Strategy illustration Strategy theory

Enterprise culture

Being enterprising involves being prepared to take risks and to 'think out of the box' in developing solutions to problems. The term culture refers to the typical way of behaving within an organisation or in society as a whole. An organisation therefore with an enterprise culture is one where people are imaginative and creative, rather than being reluctant to take risks. Most successful businesses in this country in recent years typify the 'enterprise culture'. This applies to a range of small and large enterprises. In big companies there is sometimes a danger that the organisation develops a structure that discourages enterprise. However, one way of getting round this has been to organise people into teams where they are encouraged to make decisions for themselves providing they keep in line with the overall objectives and targets of the organisation as a whole.

Thinking out of the box

The Case Studies in The Times 100 illustrate a range of organisations that are based on an enterprise culture, and in which the people that make up these organisations have been empowered to make decisions for themselves rather than wait for instructions.

Society as a whole can develop an 'enterprise culture'. This involves moving away from a 'dependency culture' where people continually expect others (often the government) to sort out problems for them. An enterprise culture is made up of enterprising people who are prepared to challenge existing ways of doing things, and to come up with new ideas and solutions to the benefit of society as a whole.

The term 'thinking out of the box' refers to being able to think beyond the straightjacket of existing ways of tackling problems or arranging activities. It requires some form of original thinking.

Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Creating a winning marketing mix
JD Sports logo

Learn how JD Sports used strategy theory to succeed in the retail industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Find out how Experian employed strategy theory to succeed in the financial services industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Learn how Kia Motors used strategy theory to prosper in the automotive industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Learn how Intellectual Property Office used strategy theory to succeed in the public sector industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Find out how McCain Foods employed strategy theory to thrive in the food & drink industry by downloading our premium case study.


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