Entering a new market with a new product
An Experian case study

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Page 6: Conclusion

A good understanding of the use of modern technology provided Experian with the opportunity to innovate. Experian diversifed by building on its statutory credit report service to develop CreditExpert, giving consumers online access to information that they had previously only been able to access on paper. In a world where there is an increasing dependence upon credit, Experian created its CreditExpert brand. This has provided consumers with help in understanding and managing their credit history effectively and safely and helped them guard against identity fraud.

Experian | Entering a new market with a new product