An integrated approach to Customer Service
A Gala Group case study

Page 7: Conclusion

Offering a good service experience to customers involves taking into account not just the needs of external customers but also internal customers as part of a focused and integrated Customer Service Strategy. This case study illustrates how the Gala Group has initiated a continuous Customer Service Strategy designed to help it maintain its leading position in a fast changing industry.

Gala Group | An integrated approach to Customer Service


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