Page 6: Conclusion
The changes necessary for GNER to compete effectively in the modern transport world have involved a change in the whole culture of the business. This change has to be continuous and GNER believes it should be seen as a journey, not a destination. It can often seem a thankless task and requires high energy levels to introduce it and sustain the impetus. However, in an increasingly competitive market, the bottom line will reflect the ability of the company to be both flexible and adaptable.