Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is that business organisations today must be marketing rather than production-orientated. The production-orientated company of the past concentrates on making good products, selling what they make – they were disappointed when they did not sell all manufactured goods.The modern marketing orientated company first finds out what the customer requires and then provides the good quality solution regarding product that meets the customer’s…