Innovation at Heinz
A Heinz case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 6: Conclusion

Heinz 3 Image 5The Heinz innovation case study provides an interesting example of the way in which an established organisation can improve to cope successfully with the dynamic organisational environment. Organisations must take risks - constantly re-inventing themselves to be more dynamic and responsive to change. They must be prepared to listen to customers and employees who are most in touch with processes within the organisation. Clearly, some new steps taken by the organisation will fail, but others will lead to the ‘big wins’ which secure the long term prosperity of the organisation. Success depends on taking imaginative risks and carefully balancing measure with madness

Heinz | Innovation at Heinz