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Heinz Case Studies
Learn about Heinz with real-life examples within their case studies constructed around the key elements of the business curriculum.
Reinventing the organisation – Heinz Europe
The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
Innovation at Heinz
At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
Relaunching a product
Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can...
Building brand equity at Heinz
Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...