Helping develop e-business and e-customer service
An IBM case study

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Page 6: Conclusion

E-business is now an established way of organising business. It is no longer revolutionary. Organisations from the 'new' and the 'old' economy need to develop effective platforms to communicate through B2B and B2C links.

Today’s successful organisations are those who are not only creating the most suitable electronic links with customers, but are also providing the solutions that create optimal customer relationships. IBM has built up greater experience of this field than anyone else and is allocating many new resources to ensure that e-business is a success. Businesses know they can rely on IBM to help them forge a successful new future through e-business.

IBM | Helping develop e-business and e-customer service